National Sales Manager UK circa £60000 – £70000 per annum Plus Benefits Plus Bonus Ref: 0845

Salary – £60,000 – £70,000per annum depending on experience

Bonus + Company Car

Excellent Company Benefits

Site Location – TheMidlands

RoleOverview

TheNational Sales Manager is responsible for leading and developing the company’snational sales strategy.The role focuses on driving sustainable revenue growth, strengtheningdistributor relationships, expanding market share, and developing ahigh-performing sales team. The position requires a commercially minded SalesManager who can balance strategic planning with hands-on customer engagementacross distributors.

KeyResponsibilities

SalesLeadership & Business Growth

• Developand implement the national sales strategy to achieve revenue, margin, andmarket share objectives.
• Identifyand secure business opportunities.
• Drivesales growth through existing accounts while developing new customer channelsand partnerships.
• Monitormarket trends, competitor activity, and customer requirements to identifyopportunities for business expansion.
• Deliverregular sales forecasting, pipeline management, and performance reporting tosenior leadership.
• Managepricing strategies and commercial negotiations to maximise profitability whilemaintaining competitiveness.
• Build andmaintain strong strategic relationships with national and regionaldistributors.
• Promotionalprogrammes, and growth plans with distribution partners.
• Workcollaboratively with distributors to increase product penetration, marketcoverage, and customer acquisition.
• Conductregular business reviews with key distributor accounts to monitor performanceand identify growth opportunities.
• Resolvecommercial issues and ensure a high level of customer satisfaction throughoutthe supply chain.

TeamLeadership & Development

• Lead,motivate, and develop a small team, creating a culture of accountability,collaboration, and continuous improvement.
• Setclear objectives, KPIs, and performance expectations for all team members.
• Conductregular coaching, mentoring, and performance reviews to support professionaldevelopment and succession planning.
• Identifytraining needs and implement development programmes to enhance commercialcapability and industry knowledge.
• Fostera customer-focused and results-driven sales culture.

KeyAccount Management

• Developrelationships.
• Supportthe sales team in securing and managing high-value accounts.
• Leadcomplex commercial negotiations and contract discussions.
• Ensurecustomer retention through exceptional service, technical support coordination,and proactive account management.

Skills& Experience

• Provensenior sales leadership experience.
• Demonstrabletrack record of delivering sustained sales growth through direct sales teamsand distributor networks.
• Strongcommercial negotiation and key account management skills.
• Strategicthinker with strong analytical and business planning skills.

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