Head of Growth

A well-established, exciting consumer brand is looking for an experienced Freelance Head of Growth (with potential to go perm) to support the business through a busy trading period.

This is a hands-on role with responsibility for performance marketing, CRM and ecommerce growth.

This role would suit someone who can get up to speed quickly and make an immediate impact.

Key responsibilities

• Lead paid social activity, with a particular focus on Meta.
• Own CRM strategy and execution through Klaviyo.
• Work closely with the Ecommerce Manager to optimise the Shopify Plus website, improving conversion, merchandising and online trading performance.
• Partner with creative teams to develop and optimise lower-funnel creative.
• Use data and performance insights to identify opportunities across the customer journey.
• Report on key growth metrics, including ROAS, CAC, LTV, conversion and retention.

The ideal candidate:

• Available immediately or at short notice
• Experience within beauty, wellness or premium consumer brands would be advantageous, as would experience in a start-up or scale-up environment.
• Experience in a senior Growth, Performance Marketing or CRM role within a D2C business.
• Strong hands-on experience across Meta and paid social.
• Experience managing and optimising a Shopify Plus ecommerce platform.
• A commercial and analytical approach, with the ability to work at pace.
• Experience within beauty, wellness or premium consumer brands would be advantageous, as would experience in a start-up or scale-up environment.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.

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