Professional Midwifery Advocate (PMA) and Culture Lead
NHS AfC: Band 7
Main area Maternity Grade NHS AfC: Band 7 Contract Permanent Hours Part time – 22.5 hours per week Job ref 309-UCLH-8279
Site UCLH, Elizabeth Garrett Anderson Wing Town London Salary £58,133 – £65,261 Per annum inclusive of HCAS pro rata Salary period Yearly Closing 12/08/2026 23:59
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Job overview
This is an exciting opportunity for an experienced and passionate midwife to shape the culture, wellbeing and professional development of our maternity workforce. As the Professional Midwifery Advocate (PMA) and Culture Lead, you will play a pivotal role in creating an environment where midwives feel supported, valued and empowered to deliver exceptional care.Working across the maternity service, you will champion restorative clinical supervision, promote reflective practice and support colleagues to thrive personally and professionally. You will influence positive cultural change by embedding learning, quality improvement and compassionate leadership into everyday practice, whilst leading initiatives that strengthen inclusion, equity and psychological safety.The role offers a unique balance of strategic leadership and clinical practice, enabling you to work alongside multidisciplinary colleagues to improve staff experience, patient outcomes and service quality. You will have the opportunity to develop innovative programmes, support organisational priorities, influence maternity culture and lead implementation of the Capital Midwives Anti-Racism Framework.This role is ideal for someone who is an experienced clinician, an inspirational leader and a skilled communicator with a genuine passion for developing others, improving workplace culture and driving meaningful change across maternity services.
Main duties of the job
You will provide professional leadership and advocacy for midwives through restorative clinical supervision, coaching and reflective practice, supporting colleagues to build confidence, resilience and professional accountability throughout their careers. You will facilitate individual and group sessions, contribute to revalidation, support learning following significant events and help staff translate reflection into meaningful quality improvement.Working closely with senior midwifery, governance and quality improvement teams, you will identify themes, analyse feedback and data, and help implement initiatives that enhance safety, staff wellbeing and patient experience. You will lead on the Capital Midwives Anti-Racism Framework and similar equity projects, driving inclusive practice and supporting sustainable cultural change across the maternity service.The role requires excellent relationship-building skills, emotional intelligence and the ability to influence across multidisciplinary teams. You will contribute to education and training, mentor colleagues, support quality improvement projects, participate in audits and service development, and maintain clinical credibility through regular practice within maternity services. You will also provide expert advice during complex situations, promote evidence-based practice and act as a visible role model who champions compassionate leadership, equality and continuous improvement.
Working for our organisation
University College London Hospitals NHS Foundation Trust (UCLH) is one of the most complex NHS trusts in the UK, serving a large and diverse population. We provide academically led acute and specialist services, to people from the local area, from throughout the United Kingdom and overseas. Our vision is to deliver top-quality patient care, excellent education, and world-class research.
We provide first-class acute and specialist services across eight sites:
- University College Hospital (incorporating the Elizabeth Garrett Anderson Wing)
- National Hospital for Neurology and Neurosurgery
- Royal National ENT and Eastman Dental Hospitals
- University College Hospital Grafton Way Building
- Royal London Hospital for Integrated Medicine
- University College Hospital Macmillan Cancer Centre
- The Hospital for Tropical Diseases
- University College Hospital at Westmoreland Street
We are dedicated to the diagnosis and treatment of many complex illnesses. UCLH specialises in women’s health and the treatment of cancer, infection, neurological, gastrointestinal and oral disease. It has world class support services including critical care, imaging, nuclear medicine and pathology.
We are committed to sustainability and have pledged to become a carbon net zero health service, embedding sustainable practice throughout UCLH. We have set an ambitious target of net zero for our direct emissions by 2031 and indirect emissions by 2040.
Detailed job description and main responsibilities
For the full Person Specification and more information regarding the main responsibilities of this role, please refer to the attached Job Description.Come and be a part of the best NHS trust in England to work for, according to our staff** UCLH top trust to work at in England – In the most recent NHS staff survey UCLH had the highest percentage of staff who said they would recommend us as a place to work, out of all general acute or acute/community NHS trusts in England – for the third year in a row.UCLH recognises the benefits of flexible working for staff – To find out more, visit: Flexible working.To discover more about what makes UCLH a great place to work, visit: Why Choose UCLH?
Person specification
Knowledge and Qualifications
- Registered Midwife
- Educated to Degree level or equivalent
- Demonstrable experience of broad knowledge of midwifery practice and supervision of midwives
- Has undertaken the PMA Bridging programme
- Evidence of continued professional Development
- Educated to master’s Level
Experience
- Demonstrable experience of broad knowledge of midwifery practice and supervision of midwives
- Professional credibility with senior colleagues, and Midwives.
- Experience of using a trauma-informed approach, particularly when caring for vulnerable patients with complex needs
- Cultural awareness, insight to inequalities
- Ability to build professional relationships and rapport with staff of all levels
- Up to date knowledge and understanding of the key issues facing the NHS and the wider NHS improvement agenda
- Evidence of involvement with quality improvement or change management in clinical area
- Experience of audit/guideline writing
- A thorough understanding of the NMC Code (2015).
Skills and Abilities
- Track record of effectively handling competing priorities, meeting challenging deadlines and delivering under pressure
- Strong IT skills, familiar with MS Teams, Excel, Word, Powerpoint
- Able to challenge clinical decisions in the best interest of patients
- Demonstrating awareness of maternity related clinical governance
- Highly professional role model
- Able to manage time effectively
Communication
- Excellent written and verbal communication skills
- Possession of well-developed negotiation, networking and communication skills.
- Knowledge of issues of confidentiality and demonstrate appropriateness in dealing with sensitive personal, patient and corporate information.
- Experience of working as part of a team and can demonstrate principles of effective team working
- Able to communicate sensitively and appropriately
Personal and People Development
- Negotiating skills and ability to resolve conflict
- Ability to provide feedback and develop to staff / colleagues
- Proven ability to motivate staff and improve performance, involving individuals and teams
- Able to work independently and self-motivated.
- Committed to professional and personal development and always maintaining updated mandatory training
- Experience of, or proven ability to manage a team
Responsibilities towards promoting Equality Diversity and Inclusion
- Understanding the needs of those from marginalised groups, and those at risk of or experiencing health inequalities
- Demonstratable understanding of the Equality, Diversity, and Inclusion
- Knowledge of the Capital Midwives Anti Racism Framework and similar national EDI initiatives
Specific Requirements
- Commitment to working Monday-Friday but flexible to work unsociable hours on occasion to meet service needs
- Willingness to support maternity department clinically as required
At UCLH, we have a real ‘One Team’ ethos, and our values – safety, kindness, teamwork and improving, are central to the way we work. This is supported by our staff, who voted us as the #1 NHS Acute Trust to work for in the whole of England.
At UCLH we take equality of opportunity seriously and are committed to being a diverse and inclusive employer, with a culture that creates a real sense of belonging and trust. It is our fundamental aim, to recruit, retain and promote a diverse mix of people who are representative of our local communities. Applications are encouraged from candidates of all backgrounds, cultures, and perspectives to support our world class research, innovation and creativity.
UCLH recognises the benefits of flexible working for staff and has a dedicated policy which allows staff to apply for flexible working right from the beginning of employment. For more information please go to: https://www.uclh.nhs.uk/work-with-us/why-choose-uclh/flexible-working.
We offer our permanent staff an interest free season ticket loan for travel, all our staff have access to free independent and confidential support, large retail discounts, a staff discount platform, cycle to work scheme and on-site accommodation to name a few.
Additionally, UCLH Arts and Heritage’s staff wellbeing programme, Creative Comfort, offers a variety of ways to engage with the arts as a member of UCLH staff. You can try out the weekly choir, weekly art club and join the Culture Club for exclusive access to free and discounted tickets for opera, exhibitions, theatre and more.
We recognise, reward and thank colleagues by nominating them for our annual Celebrating Excellence Awards, which are funded by UCLH Charity.
We are also members of www.mytrustbenefits.co.uk/ which offers discounts on high street retail stores, offers on travel deals, and also to take advantage of cash back schemes.
You must already have the right to work in the United Kingdom or fully meet the eligibility criteria for sponsorship under the Skilled Worker visa route. We welcome applications from candidates who require visa sponsorship; however, we can only consider these where all UKVI requirements are met. Before applying, please ensure that both you and the role satisfy the relevant UK Visas and Immigration (UKVI) points‑based system criteria, as applications that do not meet these requirements cannot be progressed. For more information about the criteria, please click here
Employer certification / accreditation badges
You must have appropriate UK professional registration.
This post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service.
Name Chlorice Wallace Job title Perinatal Recruitment and Retention Lead Email address chlorice.wallace@nhs.net
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