Director – MSE

Responsibilities

• Lead MMM engagements end-to-end, owning delivery from data inputs through to insight generation
• Own day-to-day client relationships, translating business questions into clear analytical approaches
• Ensure modelling inputs and outputs are robust by reviewing and shaping data, assumptions, and results
• Define and refine media frameworks and channel structures
• Convert modelling outputs into commercially compelling ROI stories
• Coordinate cross-functional teams across a globally distributed delivery model

Qualifications

• Strong experience contributing to or leading MMM programmes or similar analytical projects
• Ability to interpret complex analytical outputs and communicate clear, commercially relevant recommendations
• Experience working with media and sales data
• Strong client management skills
• Demonstrated ability to coordinate cross-functional project-based teams
• Strong understanding of marketing effectiveness and measurement across various sectors

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