Estee Lauder – Goulds Dorchester Counter Lead 32.5 hours per week / 5 Days

Description

The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.

They are accountable for achieving this by

• reflecting a credible and professional Brand image to all internal and external consumers at all times
• maximising sales through selling, providing excellent service and retail standards
• contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
• understanding daily/weekly targets
• ensuring personal awareness of all additional sales avenues such as eventing, omni and digital channels, etc.
• keeping up to date with competitor activities and missed opportunities
• leveraging social media to drive the business, protect and enhance the Brand image
• delivering the Brand Strategy, ensuring the delivery of an effective local plan
• planning and implementing local marketing and events initiatives, aligned to Retailer activity
• delivering excellence in service by ensuring measures are in place to continually and visibly improve service levels, creating zero consumer complaints mindset and a surprise and delight culture
• being an ambassador for the Brand, leading the way to ensure Brand values are represented and bought to life
• ensuring refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, consulting with the Area Manager where appropriate
• using digital tools to keep knowledge up to date
• delivering a consumer recruitment and retention strategy to grow a loyal consumer base
• developing up to date knowledge of the product to ensure an industry‑leading experience that meets consumer needs

Operations

• planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
• reviewing retail standards daily to ensure they are maintained to the required standard
• ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes
• ensuring that all auditable processes and administration are actioned to Company guidelines and corrective action is taken in highlighted risk areas
• fulfilling all information requests accurately and within deadlines
• minimising stock loss by implementing all Company Security Policies and Procedures correctly
• creating and maintaining a safe working environment for consumers while adhering to Company and Retailer Policies and Procedures
• ensuring all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of “Acceptable” during audits

Commerciality

• managing daily replenishment, taking appropriate action where necessary
• maximising sales performance by utilising all commercial reports before making decisions
• planning and delivering the visual merchandising layout within guidelines and agreed timescales
• identifying stock package issues and taking corrective action, informing the Area Manager when out of direct control
• effectively managing all promotions and discounts in line with Company guidelines
• identifying trends and suggesting enhancements to product performance

Qualifications

• experience in a fast‑paced retail and/or consumer facing environment
• ability to drive self‑development
• commercial understanding and awareness of industry
• effective communication, organisation and prioritisation skills

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