Sportsbook Operations Manager

Sportsbook Operations Manager

Entain – Gibraltar, United Kingdom – Full time – Competitive salary.

About the role

Entain is seeking a Sportsbook Operations Manager to join its Sportsbook & Gaming team in Gibraltar. This hybrid role will act as a strategic operational lead across the UK sportsbook business, focusing on optimizing promotions, bonus investments, and customer incentives to maximize customer engagement and commercial performance. The successful candidate will work closely with Proposition, CRM, BI, Data, and Fulfilment teams to drive operational excellence and data‑led sportsbook decision‑making.

Key Responsibilities

• Act as an operational lead for the UK Sportsbook business
• Ensure sportsbook initiatives align with strategic and commercial objectives
• Oversee execution of promotions, bonuses, and incentives to maximize effectiveness
• Collaborate with Proposition Managers and Commercial teams to ensure customer‑focused sportsbook promotions
• Develop strong understanding of customer behaviour, sportsbook trends, and brand positioning
• Monitor and analyze sportsbook bonus spend efficiency
• Identify opportunities to optimize promotional investment and customer outcomes
• Work with Proposition teams to test and implement strategies influencing customer behaviour
• Support bonus budget management, phasing, and operational efficiency
• Partner with Data teams to generate insights influencing sportsbook strategy and bonus investment decisions
• Deliver ad hoc analysis and deep dives into sportsbook performance and customer engagement trends
• Identify inefficiencies and opportunities using performance data and analytics
• Provide proactive recommendations to stakeholders based on data findings
• Collaborate closely with Proposition Managers, CRM, and Fulfilment teams to improve systems and workflows
• Support the Head of Sportsbook Operations with embedding operational best practices
• Ensure smooth execution of sportsbook campaigns and promotional activities
• Improve campaign planning and operational processes across teams
• Identify and implement operational improvements across sportsbook functions
• Challenge existing processes and introduce new efficiencies
• Monitor competitor activity and industry trends to support best‑in‑class promotional strategies

Qualifications & Requirements

• Experience within sportsbook operations, bonus optimization, CRM, or related roles
• Strong understanding of sports betting, player behaviour, and sportsbook strategy
• Strong analytical skills with the ability to interpret complex data and generate actionable insights
• Experience collaborating with Proposition, Data, CRM, and Player Marketing teams
• Strong stakeholder management and cross‑functional collaboration abilities
• Ability to thrive in fast‑paced and performance‑driven environments
• Strong strategic thinking and problem‑solving capabilities
• Ability to challenge existing processes and drive operational improvements

Key Competencies

• Operational execution and delivery
• Commercial and brand awareness
• Data‑driven decision‑makingCommunication and stakeholder management
• Results‑oriented mindset
• Adaptability and agility

Benefits

• Generous group bonus scheme
• Hybrid working model with 4 office days per week
• Private medical insurance
• Pension scheme matched up to 6%
• Ability to buy and sell holiday allowance
• Free subscription to wellbeing platform Unmind
• Additional “It’s Your Game” day off during Christmas or New Year
• Two paid Entain & Enhance development days
• Share save scheme
• LinkedIn Learning subscription
• Discounted gym membership
• Team events, sports teams, gaming communities, and social activities
• Inclusive and supportive workplace culture

Job Details

• Company: Entain
• Location: Gibraltar, United Kingdom
• Employment Type: Full time
• Salary: Competitive
• Department: Operations
• Posted: May 11, 2026

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