Central Employment are delighted to be working in partnership with one of the North East’s most established digital, design and marketing agency, as they strengthen there digital performance function, hiring a client facing SEO Manager, focusing on technical, onsite, content optimisation and client growth.
County Durham based, hybrid working, 3 days in office
£40,000 DOE + benefits
SEO Manager profile:
You’ll work closely with there wider digital, content, design and development teams to ensure SEO is considered across every stage of a client’s digital activity, from website builds and migrations to ongoing content and campaign planning. This is an opportunity to play a key role in shaping organic growth for clients while continuing to develop your skills across technical SEO, analytics, content strategy and performance reporting.
SEO Manager responsibilities:-
● Develop and manage SEO strategies for a range of client accounts
● Carry out keyword research and identify opportunities to improve search visibility
● Analyse competitor activity and search trends to inform recommendations
● Support content planning with SEO-led insight and topic opportunities
● Make clear, actionable recommendations to improve organic rankings, traffic and conversions
● Conduct regular technical SEO audits across client websites
● Identify and resolve crawlability, indexation, sitemap and site performance issues
● Support improvements to Core Web Vitals, mobile usability and overall site speed
● Review site structure, internal linking and URL architecture
● Work closely with developers to ensure technical SEO recommendations are implemented effectively
● Support website launches, redirects and migration checks from an SEO perspective On-Page SEO & Content Optimisation
● Work collaboratively with our content manager to optimise metadata, headings, internal links and on-page content based on SEO best practice
● Review and improve existing website content to support rankings and user experience
● Provide SEO guidance for new landing pages, blogs and service pages
● Use search intent to guide content structure and recommendations
● Ensure content is aligned with SEO goals while remaining useful and accessible for users
● Monitor key SEO KPIs including organic traffic, rankings, conversions, engagement and technical health
● Use GA4, Google Search Console and other SEO tools to track performance
● Build reports and dashboards to present results and opportunities clearly
● Translate data into practical recommendations for clients and internal teams
● Identify issues, trends and opportunities through regular performance analysis
● Work closely with clients to understand their goals, services, audiences and commercial priorities
● Support digital campaign planning with SEO insight and organic search data
● Present SEO findings and recommendations in a clear, client-friendly way
● Keep up to date with search algorithm changes, industry updates and SEO best practice to proactively recommend new ideas to clients
Skills & Experience Required
Essential
● Circa 3-5 years’ hands-on SEO experience, ideally in an agency or multi-client environment
● Strong understanding of technical SEO, on-page SEO and content optimisation
● Working knowledge of GA4, Google Search Console and Google Tag Manager
● Confidence using SEO tools such as SE Ranking, Screaming Frog, Ahrefs, SEMrush or similar
● Strong analytical and problem-solving skills
● Confident working with internal teams, including content, design and development
…